Fascinating development with Google buying Motorola Mobility for $12.5B.
I don’t buy for a moment that Google are super smart and played everyone else. To me it feels more like an act of desperation and the price and breakup clause all point to Motorola having a lot of leverage.
Lots of interesting angles to this story but two that really struck me – patents and platforms :-
It’ll be interesting to see if this is just about patents (an area which is becoming increasingly difficult to navigate) or if Google plan to vertically integrate to compete with Apple. Since they lost the recent patent bidding war for the 6000 Nortel patents, Google have become increasingly bitter about the impact of patents on their ability to give Android away.
Up until now Google has claimed a level playing field for any Android manufacturer – although there has been a lot of rumor around restrictions and/or requirements they require to get the “good stuff”.
In my view Google needs to much more carefully curate the platform if they want to compete – users expect stuff to be consistent and well integrated. Right now Android feels like too much of a compromise – it all comes down to who is the customer and Android still feels like the customer is the network provider. Things will only change when google start to see the customer as the end-user. Might never happen – as the saying goes “if you’re not paying for something, you’re not the customer; you’re the product being sold”
The other interesting angle is about the Android platform. How is Google going to manage the other Android manufacturers? One things for sure – it gives HP an opportunity to license WebOS more widely as Android manufacturers such as Samsung and HTC look for an OS which may becoming tied to a hardware.
Interesting times.


